We previously reported that Apple was starting a brand new ad campaign that focuses on its ecosystem and the people that use it rather than specific products, and today a reader notes that it has also brought the campaign to print with a full two-page ad in the Toronto Star (pictured above). We’d expect this to be the tone of its ads in the coming months, and the ad above (alongside its latest TV commercial), is also currently running on Apple’s “Designed by Apple” web page on Apple.com.
While we’ve quite enjoyed Apple’s new campaign thus far, earlier this month Bloomberg reported that sources at Apple’s marketing partner Media Arts Lab indicated meetings have become less focused now that Phil Schiller is in charge following Steve Jobs’ passing.
(thanks @drakeshipway)
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