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Following controversy in recent weeks regarding the safety of counterfeit and third-party USB charging adapters for the iPhone, iPod, and iPad, Apple has announced a new trade-in program for these adapters.
The program will be held at both official Apple Retail Stores and Authorized Apple Resellers. The program will officially kickoff on August 16th in the United States and on August 9th in China. Apple also shares that customer safety is its top priority:
Customer safety is a top priority at Apple. That’s why all of our products — including USB power adapters for iPhone, iPad, and iPod — undergo rigorous testing for safety and reliability and are designed to meet government safety standards around the world.
The replacement program will allow anyone who feels uncomfortable with their adapter to replace it with an official unit for a discounted price of $10. The option will be available until October 18th of this year. Customers must bring in their corresponding device in order to be applicable.
If you need a replacement adapter to charge your iPhone, iPad, or iPod, we recommend getting an Apple USB power adapter. For a limited time, you can purchase one Apple USB power adapter at a special price — $10 USD or approximate equivalent in local currency. To qualify, you must turn in at least one USB power adapter and bring your iPhone, iPad, or iPod to an Apple Retail Store or participating Apple Authorized Service Provider for serial number validation. The special pricing on Apple USB power adapters is limited to one adapter for each iPhone, iPad, and iPod you own and is valid until October 18, 2013.
Apple will properly recycle the traded-in adapters. Last month, an Apple customer reportedly passed away from electrocution due to a counterfeit charger used with an iOS Device. Immediately following this incident, Apple opened up a webpage to properly identify Apple-built adapters. Apple has begun notifying its stores and reseller partners of the upcoming program.

More information from Apple below:
Recent reports have suggested that some counterfeit and third party adapters may not be designed properly and could result in safety issues. While not all third party adapters have an issue, we are announcing a USB Power Adapter Takeback Program to enable customers to acquire properly designed adapters.
Customer safety is a top priority at Apple. That’s why all of our products — including USB power adapters for iPhone, iPad, and iPod — undergo rigorous testing for safety and reliability and are designed to meet government safety standards around the world.
Starting August 16, 2013, if you have concerns about any of your USB power adapters, you can drop them off at an Apple Retail Store or at an Apple Authorized Service Provider. We will ensure that these adapters are disposed of in an environmentally friendly way.
If you need a replacement adapter to charge your iPhone, iPad, or iPod, we recommend getting an Apple USB power adapter. For a limited time, you can purchase one Apple USB power adapter at a special price — $10 USD or approximate equivalent in local currency. To qualify, you must turn in at least one USB power adapter and bring your iPhone, iPad, or iPod to an Apple Retail Store or participating Apple Authorized Service Provider for serial number validation. The special pricing on Apple USB power adapters is limited to one adapter for each iPhone, iPad, and iPod you own and is valid until October 18, 2013.
Note: Due to the complexity of testing required to detect an unsafe or counterfeit adapter, Apple Retail and Apple Authorized Service Providers cannot advise you on the authenticity or safety of your adapter. We are offering this special takeback program for any USB power adapter made for use with iPhone, iPad, and iPod for which you have concerns.

Data source: via 9To5Mac (By Mark Gurman)

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