Apple airs new holiday ad "Misunderstood" featuring iPhone 5s and more

Apple has kept with its annual tradition of airing a seasonal ad featuring Apple devices in holiday settings. Last night, the company's 2013 holiday ad aired; it's 90 seconds long, noticeably longer than most TV spots. It's set to the tune of "Have Yourself A Merry Little Christmas" and shows a family gathering for the holiday.

We won't spoil the emotional twist of the ad, but the title -- combined with early scenes of a teenage boy who seems to be distancing himself from the celebrations around him by burying his nose in his iPhone -- may give you a hint where this is going.

You can check out Apple's annual tearjerker below.

Data source: via TUAW (By Michael Grothaus)