According to The Information’s Jessica E. Lessin via AppleInsider, Apple’s iOS in the Car intiative is facing a delay.
Because iOS in the Car did not fit neatly into an existing hardware or software team at Apple, executives reportedly "didn't quite know what to do" with the program.
The report mention, that the team working on iOS in the Car was forced to "lobby hard" for stage time during the WWDC where the feature was first demonstrated.
Since that time, iOS in the Car has been listed as an iOS 7 feature "Coming Soon" on Apple's website. Recent indications are that a launch could occur as part of the release of iOS 7.1.
Recently, developer Steven Troughton-Smith released both screenshots and a video of iOS in the Car in action these are the only evidence to date that shows the project is under development.
The disconnect is attributed primarily to overarching organizational issues that are said to place pressure on non-hardware products that do not fit within existing teams.The report also points out that Apple’s alliances with major manufacturers like Mercedes-Benz and Ferrari has not been successful and other manufacturers like Honda are embracing Apple’s Siri Eyes Free technology instead.
Even in the lead-up to iOS in the Car's high-profile unveiling at Apple's Worldwide Developers Conference last June, executives were reportedly still unsure about the product's future.
The report mention, that the team working on iOS in the Car was forced to "lobby hard" for stage time during the WWDC where the feature was first demonstrated.
Since that time, iOS in the Car has been listed as an iOS 7 feature "Coming Soon" on Apple's website. Recent indications are that a launch could occur as part of the release of iOS 7.1.
Recently, developer Steven Troughton-Smith released both screenshots and a video of iOS in the Car in action these are the only evidence to date that shows the project is under development.
Post a Comment