Apple commemorated the 30th anniversary of the Mac On January 24 with a "Happy birthday, Mac" promotion on its website, and cool t-shirts for its store workers, along with a special interview with ABC News, and Macworld. The company has released an anniversary video, that recorded by using iPhones and edited on Macs, thus the promise of the Mac has been fulfilled by putting "technology in the hands of the people."
"1.24.14" vedio produced by Apple's longtime ad agency TBWA\Chiat\Day headed by Lee Clow, that was filmed in an impressive 10 countries on 5 continents. The video was directed by Jake Scott, son of filmmaker Ridley Scott, who was behind Apple's iconic "1984" ad. and showcases current generation Apple products being used in fashion design, musical performances and more.
On January 24, 1984, Apple introduced the Macintosh. And with it a promise that the power of technology, put in the hands of everyone, could change the world. On January 24, 2014, we sent 15 camera crews all over the world to show how that promise has become a reality.Apple has posted a second video giving a behind-the-scenes look at the filming of the "1.24.14" ad.
From sunrise in Melbourne to nightfall in Los Angeles, they documented people doing amazing things with Apple products. They shot over 70 hours of footage — all with the iPhone 5s. Then it was edited and scored with an original soundtrack. Thanks to the power of the Mac and the innovations it has inspired, an effort that normally takes months was accomplished in a matter of days.
"Capturing the essence of the moment and it being truthful as seen through the prism of this device is really rather lovely."
Source: via MacRumors
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