Apple Named as The World's Most Innovative Company Cook Stated after Apple Focuses on”Products & People"

Fast Company last week February 20 published the list of 50 most innovative companies in the world, unlike the last year Apple is listing on the top “for delivering the future today.”

Apple in 2017 accomplished a set of considering impressive achievements enables it to top the list, these innovations include the iPhone X, the Apple Watch, ARKit, in addition to a unique feature that makes it apart from its rivals which present for its capacity to design its own chips that optimized to run by its operating systems, having a positive impact on exploiting resources and the performance unlike its competitors.

But creativity is more than skin deep--and Apple's approach to the hardware and software engineering that creates its experiences has never been more ambitious. Other makers of phones and tablets buy the same off-the-shelf chips as their competitors. Apple, by contrast, designs its own chips--so an iPhone packs a processor designed specifically optimized for Apple's operating system, apps, display, camera, and a touch sensor. The company has gotten so good at chip design that the A10 Fusion inside the iPhone 7 trounces rival processors in independent speed benchmarks.

Apple last year at the same list of most valuable company was ranked the number four, in addition to aforementioned there are others elements that helped Apple to boost up three spots, such as focussing on privacy-based artificial intelligence advancement, sharing in the growth of entertainment business and contributing in medical care by-products like CareKit and SearchKit.

To bring these rankings out Fast Company relied on more than three dozen editors, reporters and contributors were entrusted to survey thousands of companies to identify the great innovations in the year and trace their impacts in businesses, industries, and the larger culture.

The top ten list contains companies in different aspects: Netflix, Square, Tencent, Amazon, Patagonia, CVS Health, The Washington Post, Spotify, and the NBA.

Fast Company in addition to the master list also distinguished most innovative companies by sector, Apple topped the list of "Consumer Electronics" too, overcoming companies like Amazon, Nintendo, and Sony.

Following these results, Fast Company conducted an interview with Apple CEO Tim Cook where he said that Apple's focus is always on "products and people,", rather than the company's earnings results or stock price.

Fast Company: Do the investment markets make innovation harder? Or does Wall Street motivate change?

Tim Cook: The truth is, it has little to no effect on us. But we are an outlier. More generally, if you look at America, the 90-day clock [measuring results by each fiscal quarter] is a negative. Why would you ever measure a business on 90 days when its investments are long term?

The full article is available on the Fast Company website. Cooks comments are similar to ones he has made in the past but still worthwhile read.


Data source: Fast Company via MacRumorce