Samsung this week posted two new anti-Apple advertisements to promote both Galaxy Note 3 and the Galaxy Tab Pro 10.1 wiht highlighting shortcomings in rival Apple products.
The first ad is a minute long featuring the 5.7-inch Galaxy Note 3 and the 4-inch iPhone 5s side-by-side. Basketball star LeBron James is on the screen while a voiceover mocks the iPhone's screen size and quality, along with its lack of a stylus.
"Wait a second, shouldn't we enjoy this high-definition jam on a screen that's actually high definition? 5.7 inches of HD? Booyah! Or 4.0 inches of non-HD? LeBron's literally running away from this phone."The second ad is also a minute long, it is a parody of Apple's popular iPad Air "Pencil". spot that compares the ultra-thin tablet to a pencil. It start off with a pencil, as Apple's ad did, but eventually reveals an "even thinner" Galaxy Tab Pro behind the iPad. Galaxy Tab Pro measures in at 7.3mm thick while the iPad Air is 7.5mm thick.
"And would you look at that? The Galaxy Note 3 comes with a handy little S-Pen. No S-Pen hiding in this other phone. Believe me, I've checked."
"Wait a second, what's hiding behind that pencil? Ah, an iPad Air! Almost didn't see it there. And what's this, hiding behind the iPad? Ah, the even thinner Galaxy Tab Pro 10.1."Samsung also points out its screen quality, 2560 x 1600 pixels, 299ppi display, which has a higher resolution and pixel density than the iPad Air’s 2048 x 1536, 264ppi display. and also mocks the lack of side-by-side multitasking in iOS, which has also been a favorite subject for Microsoft's anti-Apple ads.
Samsung is expected to release a new flagship Phone, the Galaxy S5, along with a new Galaxy Gear smart watch, later this month. Apple is expected to unveil both a larger iPhone and a smart watch "iWatch" later this year.
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