Consecutively, for the sixth year, Apple keeps its position as one of the most valuable brands in the world according to Interbrand’s Best Global Brands Report for 2018, at the #1 spot again Apple topped the Interbrand annual rankings.
Apple this year value is $214.5 billion up from $184.1 billion in 2017, the growth portion is about 16 percent, Apple followed by another giant tech brand Google ($155.5 billion) which is also for several years keeps #2 spot, growing 10 percent, the third place dominated by Amazon ($100.7 billion), which rose this year from #5 to #3 spot, Apple also beats out Microsoft ($92.7 billion) and Coca-Cola ($66.3 billion).
“A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways,” said Charles Trevail, Global Chief Executive Officer of Interbrand.As aforementioned Amazon movement from #5 to #3 spot it leads the Growing Brand by 56 percent, followed by Netflix (45 percent), Gucci (30 percent), Salesforce.com (23 percent), one of the most well known affected brand this year is Facebook, decreased six percent when it has dominated the Growing Brand category for five years in a row.
The first ten valuable brands in Interbrand’s Best Global Brands category include one of the most of Apple rival in the smartphone industry; Samsung #6, while we find Facebook at #9. The 100 top list contains Disney #14, Chanel #23, Philips #42, Netflix #66, PayPal #73, Spotify #92, Nintendo #99 and Subaru at #100.
To come out with like these lists Interbrand depends on a set of elements like the financial performance of branded products and services, the brand’s competitive strength, the role the brand plays in purchase decisions, its ability to create loyalty, future sustainability and profits, and more.
Data source: Interbrand via MacRumors
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