Apple Shared ‘Privacy Matters’ a Humorous New iPhone Ad

Apple at the end of the last week shared a new privacy-focused video on its YouTube channel, the hilarious ad video shows how people are keen to protect their privacy in real-life.

The clip started with a tagline “privacy matters” showing humorous situation where people behave to protect what considering a privacy in the daily life basis, the 45-video ad shows many scenarios where people act such as locking the bathroom door, putting up “Private property board” with “No Trespassing” sign, pausing a conversation when a waitress closing to the table, and more.

Towards the end of the video the ad says: "If privacy matters in your life, it should matter to the phone your life is on," concluding "Privacy. That's iPhone."

Apple is working hard to discriminate its name from other tech companies, it looks at the customer privacy as “a fundamental human right,” as CEO Tim Cook expressed in more than one occasion, and he has criticized the tech giant blatantly, such as Facebook, which is considering a user privacy as a product.

Apple despite these claims, we hear from time to time how it fails to protect its users privacy from some breakthroughs and bugs, such as that happened recently with FaceTime, when a person was able to listen to another person audio without the call being answered, Apple fixed the bug in an iOS update and apologized.

There were also some companies and developers that manipulate Apple's App Store guidelines to push customers to install peripheral apps that violate the App Store roles and collect sensitive data without clear consent from users.

Like these incidents affect Apple reputation on this side, but the company has an obvious attitude towards that and has a dedicated website explained its vision and how it works to minimize the collection of the user data and disassociate it from its owner when it does.


Data source: YouTube